Privacy Policy

The information we collect depends on how you interact with Cirrus.

Information You Provide Directly

We may collect information you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Company or business name
• Website URL
• Business address and service area
• Business and professional information
• Information about your products, services, customers, goals, marketing, and operations
• Information submitted through contact, demo, quote, audit, consultation, onboarding, or support forms
• Appointment and scheduling information
• Communications with us by email, telephone, SMS, chat, video meeting, or other means
• Account and login information
• Files, photographs, logos, copy, business materials, documents, and other content you provide
• Billing and transaction-related information
• Feedback, surveys, reviews, testimonials, and support requests
• Any other information you voluntarily provide to Cirrus

Payment card information may be processed directly by third-party payment processors rather than stored by Cirrus.

Information Collected Automatically

When you access our websites, platforms, or online services, we and our service providers may automatically collect information such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate geographic location derived from an IP address
• Referring and exit pages
• Pages viewed
• Links clicked
• Session duration
• Date and time of access
• Device or advertising identifiers
• Cookie identifiers
• Conversion and attribution information
• General usage, diagnostic, security, and performance information

We may use cookies, pixels, tags, scripts, local storage, analytics technologies, and similar tools to collect this information.

Information We Receive From Clients

Cirrus provides services that may allow business clients to submit, store, process, organize, communicate with, or otherwise use information concerning their own leads, customers, prospects, employees, vendors, or other individuals.

This information may include names, telephone numbers, email addresses, addresses, service inquiries, form submissions, quote requests, appointment information, communications, and other information supplied by or on behalf of the client.

When Cirrus processes this information on behalf of a business client, the client generally determines why and how the information is used, and Cirrus may act as a service provider or processor on the client's behalf.

Information From Third Parties

We may receive information from:

• Business clients
• Analytics providers
• Advertising platforms
• Scheduling providers
• Social media platforms
• Public websites and business directories
• Referral partners
• Marketing platforms
• Communications providers
• Technology vendors
• Other third-party services that you or a client authorize us to access

We may use information to:

• Operate, maintain, secure, and improve our websites, products, and services
• Respond to inquiries and requests
• Prepare website concepts, demonstrations, audits, assessments, and strategy recommendations
• Design, develop, host, maintain, and optimize websites
• Provide CRM, quote, estimate, lead-management, and automation services
• Provide search engine optimization and local marketing services
• Manage Google Business Profiles and related business listings when authorized
• Provide advertising, analytics, reporting, and conversion services
• Communicate with prospects, clients, and authorized users
• Schedule meetings and consultations
• Process transactions and administer client relationships
• Provide technical and customer support
• Personalize services and user experiences
• Analyze website and service usage
• Measure marketing effectiveness
• Prevent fraud, misuse, abuse, and security incidents
• Troubleshoot and improve our systems
• Develop or improve Cirrus products, workflows, and internal operations
• Comply with legal obligations
• Enforce our agreements
• Protect Cirrus, our clients, users, and others
• Carry out other purposes disclosed at the time information is collected or with appropriate authorization

We seek to limit personal information to information reasonably relevant to the purposes for which it is collected and processed.

Cirrus uses and may continue to use artificial intelligence, machine learning, large language models, generative AI, automation systems, and related technologies in connection with our operations and services.

AI may assist our personnel with activities including:

• Website planning and design
• Written content and copy
• Image and creative development
• Software development and coding
• Research
• SEO analysis
• Website analysis
• Marketing analysis
• Lead and conversion analysis
• Data organization
• CRM functions
• Workflow and automation development
• Draft communications
• Customer support
• Internal business operations
• Recommendations and reporting
• Other aspects of providing or improving Cirrus services

Our services are not represented as exclusively AI-generated or exclusively automated. AI is generally used as an assistive technology within workflows that may include human direction, review, judgment, editing, approval, or oversight as appropriate to the particular service.

In providing our services, information may be processed using third-party AI or technology providers. Such providers may process information subject to their applicable contractual terms, privacy commitments, security practices, and our agreements with them.

Cirrus does not authorize the use of its systems to use AI for unlawful discrimination, unlawful manipulation, infringement of legal rights, illegal activity, or other prohibited purposes.

Where applicable law requires a specific disclosure, consent, human review, or other safeguard for a particular use of AI, Cirrus intends to implement such measures as appropriate.

We use cookies and similar technologies to operate our websites and understand how visitors interact with them.

We currently use or may use Google technologies for purposes such as:

• Website analytics
• Traffic measurement
• Conversion tracking
• Advertising attribution
• Marketing effectiveness
• Audience measurement
• Website optimization

Depending on the technology used, Google or other providers may receive information including device information, IP addresses, cookie identifiers, page visits, referrals, and interactions with our websites.

We may also use additional analytics, advertising, session measurement, or conversion technologies in the future.

You may be able to control cookies through your browser settings, cookie preference tools made available on our website, or privacy controls provided by the applicable third-party platform.

Disabling certain cookies may affect website functionality.

Where required by applicable law, we will provide mechanisms to exercise legally recognized opt-out choices relating to targeted advertising or similar processing.

Cirrus does not sell personal information for monetary consideration.

We also do not intentionally sell sensitive personal data.

Some privacy laws use broad definitions of “sale,” “sharing,” or targeted advertising that may include certain disclosures to advertising or analytics providers even where no money is exchanged. Where such laws apply, Cirrus will provide applicable disclosures and opt-out rights.

We may disclose information to the following categories of recipients where reasonably necessary:

Service Providers

We may use third parties that provide:

• Website hosting
• Cloud infrastructure
• Databases
• Customer relationship management software
• Email services
• Telephone and SMS services
• Scheduling
• Payment processing
• Analytics
• Advertising
• Search and marketing tools
• Security services
• Software development tools
• AI and machine-learning services
• File storage
• Customer support
• Accounting and business administration

These providers may process information as necessary to perform services for Cirrus.

Business Clients

When you interact with a website, CRM, form, quote tool, booking system, or other service operated for a Cirrus client, information you submit may be made available to that client.

Professional Advisors

Information may be disclosed to attorneys, accountants, insurers, consultants, auditors, or other professional advisors where appropriate.

Legal and Safety Purposes

We may disclose information where we reasonably believe disclosure is appropriate to:

• Comply with law, regulation, subpoena, court order, or other legal process
• Respond to lawful requests from governmental authorities
• Investigate fraud, abuse, security incidents, or unlawful conduct
• Protect our rights or property
• Protect the safety or rights of another person
• Enforce our agreements

Business Transactions

Information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, restructuring, or similar corporate transaction.

Cirrus may process personal information on behalf of clients through websites, CRMs, automations, forms, quote tools, communication systems, and related services.

In those circumstances, the client may be responsible for determining:

• The legal basis for collecting the information
• What notices must be provided
• What consents are required
• How the information may be used
• How long the information should be retained
• How consumer privacy requests should be handled

Our clients are responsible for ensuring they have the rights, permissions, notices, and consents necessary to provide personal information to Cirrus and to direct Cirrus to process that information.

If your information was submitted to Cirrus through one of our client's systems, you may wish to contact that business directly regarding your information. Cirrus will reasonably assist clients with applicable privacy obligations where required by law or contract.

We may send communications concerning Cirrus products, services, consultations, resources, updates, or offers where permitted by law.

You may unsubscribe from marketing email using the unsubscribe mechanism contained in applicable messages.

Where SMS marketing or other communications require consent, Cirrus intends to obtain applicable consent separately or through an appropriate consent mechanism.

You may request that we stop marketing communications by contacting us.

Transactional, security, account, service, or relationship communications may continue where necessary even if you opt out of marketing communications.

When you provide a telephone number and separately agree to receive communications, Cirrus may communicate with you by telephone or text message as permitted by law.

Depending on the service and consent provided, communications may include:

• Appointment reminders
• Follow-up communications
• Requested information
• Account or service notifications
• Customer support
• Marketing communications
• Automated or technology-assisted communications

Consent to receive marketing communications will be handled as required by applicable law.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out of SMS communications or HELP for help. Consent to receive marketing text messages is not a condition of purchase.

Cirrus Local does not sell, rent, share, or transfer mobile information—including mobile telephone numbers, text-message originator opt-in data, or SMS consent records—to third parties or affiliates for their own marketing or promotional purposes.

All personal-information sharing categories described in this Privacy Policy exclude text-message originator opt-in data and consent. Cirrus does not use or disclose SMS opt-in information for purposes unrelated to the messaging program for which consent was provided.

Cirrus may disclose mobile information to service providers that help deliver text messages, including messaging platform providers, telecommunications carriers, and vendors that support message delivery, solely as necessary to provide the messaging service, maintain security, prevent fraud or abuse, or comply with law. Those providers may use the information only to perform services for Cirrus.

Cirrus clients using Cirrus technology to contact their own customers are responsible for obtaining all legally required consents and honoring applicable opt-out requests.

Cirrus does not generally need sensitive personal information to provide its standard marketing, website, CRM, and business services.

Please do not provide sensitive personal information unless it is reasonably necessary and authorized.

Where Cirrus is required to process sensitive personal information, we will do so in accordance with applicable law and contractual obligations.

We retain information for as long as reasonably necessary to:

• Provide services
• Maintain client and business relationships
• Operate accounts
• Complete transactions
• Maintain business and financial records
• Resolve disputes
• Enforce agreements
• Prevent fraud or abuse
• Maintain security
• Meet legal, tax, accounting, or regulatory obligations
• Maintain backups and disaster recovery systems

Retention periods vary depending on the nature of the information and the purpose for which it was collected.

We may delete or deidentify information when it is no longer reasonably necessary, subject to legal, contractual, security, and operational requirements.

Cirrus uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, acquisition, disclosure, alteration, destruction, or misuse.

No electronic transmission, storage system, cloud platform, website, or security measure can be guaranteed to be completely secure.

If Cirrus becomes aware of a security incident involving personal information, we will evaluate the incident and provide notices required by applicable law.

Depending on where you reside and which privacy laws apply, you may have rights concerning your personal information, which may include the right to:

• Confirm whether we process your personal information
• Access certain personal information
• Correct inaccurate personal information
• Request deletion
• Obtain a portable copy of certain information
• Opt out of certain targeted advertising
• Opt out of certain sales or sharing of personal information
• Opt out of certain forms of automated profiling
• Withdraw consent where processing is based on consent
• Appeal certain decisions concerning a privacy request
• Exercise rights without unlawful discrimination

These rights are subject to applicable legal definitions, exceptions, verification requirements, and exemptions.

To the extent the Texas Data Privacy and Security Act applies to Cirrus and to a particular request, Texas residents may exercise rights provided by that law.

You may submit a privacy request by:

Email: daniel@cirrusmedia.net

Telephone: 817-948-1179

Please identify the request as a Privacy Request and provide enough information for us to reasonably verify and process it.

We will not require you to create a new account solely to submit a privacy request.

If we decline a request and applicable law provides a right to appeal, you may appeal by emailing daniel@cirrusmedia.net with the subject line Privacy Appeal and explaining the basis for your appeal.

If an appeal is denied, we will provide any additional complaint information required by applicable law.

Authorized agents may submit requests where permitted by applicable law, subject to verification of authority.

Where applicable law requires recognition of a legally valid browser-based or universal opt-out preference signal, Cirrus will endeavor to process such signals as required.

Other “Do Not Track” signals may not be recognized where no applicable legal standard requires recognition.

Cirrus's services are directed primarily to businesses and adults.

Our services are not directed to children under the age of 13, and we do not knowingly seek to collect personal information directly from children under 13.

If we learn that personal information of a child was collected in circumstances requiring deletion or parental authorization, we will take appropriate action.

Individuals creating Cirrus accounts or entering into contracts with Cirrus must generally be at least 18 years old or otherwise legally authorized to act on behalf of a business.

Our websites and services may link to, embed, integrate with, or rely upon third-party websites, platforms, applications, or services.

Cirrus does not control the independent privacy practices of third parties. Their collection and use of information is governed by their own policies and terms.

We may update this Privacy Policy periodically to reflect changes in:

• Our products or services
• Our data practices
• Technology
• Vendors
• Legal requirements
• Business operations

The updated Privacy Policy will indicate its effective or last-updated date.

Where required by law, we will provide additional notice or obtain consent before applying materially different practices to previously collected personal information.

Questions, privacy requests, or concerns regarding this Privacy Policy may be directed to:

CIRRUS Media LLC

DBA Cirrus Local

6424 Brynwyck Lane

North Richland Hills, Texas 76182

United States

Email: daniel@cirrusmedia.net

Telephone: 817-948-1179

Websites:

CirrusLocal.com

CirrusMedia.net

The following public information identifies the business and messaging brand covered by this Privacy Policy:

• Legal entity: CIRRUS Media LLC
• Brand name: Cirrus Local
• Registered brand website: www.cirruslocal.com
• Privacy Policy: www.cirruslocal.com/privacy
• Contact page: www.cirruslocal.com/contact